Sales coaching & consulting
You don't have a lead problem. You have a win-rate problem.
The gap between your best rep and the rest is revenue you already paid for. It widens every quarter. I close it, one rep at a time.
AI tells every rep what they did wrong. That's the floor now, not the fix. I'm the human layer that changes the behavior, not just the scorecard.
Your real competitor isn't the other vendor on the shortlist. It's the version of your team that never changes.
69% of your reps will miss quota this year. You're buying more leads, more AI, and new reps to fix it.
None of those is the lever. AI tells every rep what they did wrong. That's the floor now, not the fix.
Behavior is the lever. And behavior doesn't change from a scorecard. It changes with coaching.
What most teams do when the number slips vs. what actually moves the win rate.
- Buy more leads
- Run an annual training
- Put the underperformer on a PIP, then replace them
- Add another tool
- Coach the reps you already have
- One at a time, to their style
- On what your own top 20% already do
- Every week, not once a year
The 20/20 Method. Your playbook, not mine.
Spot your real top performers — not just whoever hit quota this quarter.
Study what they actually do on real calls and in real deals.
Scale it to the rest of the team, one rep at a time, to their style.
Sustain it every week, so it sticks when messaging and markets shift.
Every other firm sells you their framework. I extract what your own top 20% already do.
And coach the other 80% up to it. Nobody else does this.
For 15 years I sat in your seat. Now this is all I do.
CRO and VP of Sales. I've owned the number you're owning now.
I've run this exact play about 10 times. Across four B2B SaaS operating roles.
One rep at a time. Fifteen minutes, twice a week. That's where the win rate moves.
$21.6M
Documented ARR expansion across four B2B SaaS operating roles. Company identities are intentionally separated from financial results.
“He immediately made impacts via coaching to shorten sales cycles and dramatically increase our win rates.”
Get your team's Close Score. Or book a call.
Either way, you'll see the gap clearly — and what it takes to close it.