HR Tech SaaS · VP & GM
$400K→$20M
~4,400%ARR growth · Six years
Built a small book into a scaled revenue engine.
- <1 month
- Average sales cycle, down from nine months
- 350+
- Content transactions per year
Results
Revenue moved. Deals got bigger. Cycles got shorter.
The companies stay private. The outcomes do not. These are the operating results I produced as the executive accountable for the number.
Operating roles
Four companies. $21.6M in documented ARR expansion.
Different markets and starting points. The repeated pattern was stronger rep performance, more valuable deals, and a more efficient path to revenue.
Market Research SaaS · SVP, Sales & Partnerships
$10M→$18M
+80–104%ARR growth · Two years
Grew revenue, deal size, and the enterprise customer base together.
- +65%
- ACV growth, reaching ~$150K average
- $400K
- Largest enterprise deals
- ~75
- Enterprise customers
- +171%
- Total client growth
Data Aggregation SaaS · Chief Revenue Officer
$15M→$22M
+47%ARR growth · One year
Added $7M in ARR while making the revenue motion faster.
- +84%
- Net-new ARR
- +107%
- Net-new bookings
- -50%
- Sales cycle
Cyber Security Software · Chief Sales Officer
$14M→$21M
+50%ARR growth · One year
Expanded ARR while improving every major sales-quality signal.
- +63%
- Year-over-year MRR
- +141%
- SMB revenue
- +216%
- Multi-year agreements
- +30%
- Mid-market win rate
- $100K
- Enterprise deals, from a ~$50K average
Fractional CRO impact
From early signal to investable company.
Earlier-stage work has a different scoreboard: prove the motion, earn conviction, and create the next strategic option.
AI / HR Tech
$100K
→ $1M+ ARR
Two funding rounds and acquisition
Sales Enablement
Launch
→ 100+ customers
$1M ARR, zero to one
AI Workforce Analytics
Client one
→ $10M Series A
Built the commercial foundation
What these numbers are, and what they aren't.
Company identities are intentionally separated from financial results. Figures are directional, drawn from operating and pipeline data rather than later forensic audits. I also owned the hard levers: people, process, compensation, positioning, and sales stages. Coaching was central to the outcome, not the only input.
CEO business impact
“Andrew is a naturally gifted and well-trained sales leader. He immediately made impacts via coaching to shorten sales cycles and dramatically increase our win rates.”
“Prepared to get into the trenches with our reps to review calls and gain tactical wins for the team. We're a step change better as a sales org all thanks to Andrew!”
Direct-report coaching
“The last 9 months has been the greatest development period in my 14-year career. He made me a better sales leader and a trusted coach to my team.”
“I've never worked with a stronger force for change and ambition. I'm a better sales professional and feel I have benefitted immensely from his direction and leadership.”
Coaching tied to a number
“Under his leadership and coaching the team hit our 2021 number at the end of September.”
“Andrew's impact was nothing short of transformative. It inspired confidence among our investors, enabling us to secure additional funding to accelerate our growth.”
Shaun McAlmont, CEO of NINJIO, will take a reference call. He offered in writing.
Let's talk about what this could look like for your team.
Bring your win rate and attainment by rep and it'll be a better conversation.