When I'm not coaching, I'm coaching.
Player Development & Behavioral Change
Fifteen seasons of championship club basketball, finding talent and building confidence. A certified crisis and suicide-prevention counselor with 988, connecting with strangers on their worst day to help them make a change.
Coaching isn't something I picked up for this business.
The people are different, and so are the gaps, but the job is the same. Find what's in someone's way and help them past it, whether that's someone in crisis, an athlete with the game on the line, or an AE about to crush quota.
Chapter Head & CRO School
Certified Revenue Architect
Guest Lecturer
Certified Crisis Counselor
No politics. Just the data.
VP to CRO, seed to public. I've been accountable for the number in more board meetings than I can count, so I know how much gets softened before it reaches the top.
As an outsider, I have no politics to play and no seat to protect. My findings come straight from your calls, your reps, and your deals. If there's a blind spot, you'll hear about it, with the evidence to back it up.
How I Learned This
15+ years in revenue leadership. I've succeeded and failed more times than I'd like to admit. Each one taught me something about winning, and I pass those lessons on so your team skips the mistakes I made.
I was supposed to be the in-house expert at all things revenue. ICP, verticals, PLG, pricing, forecasting, territory, headcount, enablement, tech stack, cross-departmental alignment, and more. I never mastered it all. Nobody does, whatever their LinkedIn says.
So I tripled down on the one thing I'm best at. Coaching. Everything else kept the seat running. Coaching is what drove 47%+ ARR growth in every role I've held.
I've run that play countless times, tailored every time. It's the only one I still run.
Considering doing this in-house?
Revenue leaders should be amplifying the coaching, not delivering it. One person can't do both.
- The best athletes in the world still have outside coaches.
- Your managers are experts at selling, or at running a team. Coaching to behavior change is a different discipline, and they were never trained in it.
- The internal leader doesn't have the bandwidth to do it consistently. The CEO keeps pulling them onto the next fire.
- Coaching your coaches is part of what I deliver. It makes your managers look good instead of replacing them.
A coach is someone who can give correction without causing resentment.
Coaching is unlocking a person's potential to maximize their own performance.
One win-rate point pays for the whole engagement.