Pricing
0.49 points.
That's the win-rate improvement it takes to fully repay the entire engagement. You're not being asked to believe a big number. You're being asked to believe a tiny one.
0.49
win-rate points to fully repay the engagement
33.3x
ROI on conservative inputs
Model available on request. Numbers are directional and depend on your deal size, ASP, and current win rate.
The path.
Assessment and Coaching are one package. Sustain is the only add-on. No a-la-carte, no bundle games.
Step 1 — Close Score
Free or a few hundred dollars
An AI diagnostic trained on my method, your call transcripts, and your sales manual. You get graded findings, your top 10 objections, a coaching plan, and the price for the real thing. It shows you the gap and the plan. It doesn't hand over the how.
Step 2 — Assessment
$9,000 one-time
The diagnosis. Nothing gets prescribed before this.
- —Exec and AE interviews
- —Asset and funnel review
- —Validated 80/20 findings
- —Written report and recommended coaching plan
Step 3 — AE Coaching
$4,000 per AE
Three-month engagement, priced per rep.
- —Up to 6 hours of 1:1 coaching per rep
- —3 hours of team coaching across all six pillars
- —Manager coach track included
Step 4 — Sustain
$4,000 per month
Optional and ongoing. Flat, regardless of team size.
- —Up to 10 hours per month
- —Ongoing coaching cadence
- —New-hire support
- —Monthly exec steering calls
- —GTM guidance
Who this is built for.
I'd rather tell you up front than three weeks in.
Strong fit
- —B2B software and SaaS
- —SMB, mid-market, and enterprise sales — strategic, not transactional
- —Growth stage, Series A or B, VC or PE backed
- —US-based, delivered fully remote via Zoom
- —Works regardless of sales motion or whether a frontline manager is in place
Team size: 7–25
The sweet spot, where there's meaningful variance between your top and median performers.
Not an ideal fit
Highly regulated and existing-relationship industries: healthcare, financial services, FedRAMP
The math, plainly.
- —$4,000 per AE over three months is about $130 a session, to change how that rep sells for the rest of their time on your team.
- —A rep at 65% of a $500K quota is already costing you $325K a year.
- —Replacing that rep costs $115K to $150K, plus five months of ramp. Coaching is the cheaper move and usually the right one.
Run your numbers
What is a higher win rate worth?
Use your actual team, pipeline, and deal economics. The model compares potential incremental revenue with the full ARC investment.
Your team
Where the value comes from
Lever 1 — Win-rate lift
$500,000
Δ win rate × qualified opportunities × deal size
Lever 2 — Redistribution
$700,000
Moving your median band closer to quota
Lever 3 — Faster ramp
$300,000
New hires productive sooner, per this year's hiring pace
Lever 4 — Attrition avoided
$132,500
$115K–$150K fully-loaded cost per AE departure, midpoint used
- Estimated annual value
- $1,632,500
- Engagement cost
- $49,000
- Return
- 33.3x
Directional estimate based on the inputs above. It excludes gross margin, timing, churn, and expansion revenue.
Six actions, in sequence.
If we're a fit, this is exactly how we start. No surprises.
01
Execute an NDA
Protects both parties' IP and lets us talk candidly from the first call.
02
Align and refine the proposal
Proper scoping and budgeting, agreement on a start date, agreement executed.
03
Open a shared Slack channel
Your team and me. Communication starts here, not in a monthly status meeting.
04
Complete the client intake form
Baseline information that shapes the assessment before the kickoff calls.
05
Schedule the calendar
The executive meeting is the first meeting in the sequence and starts the 90-day countdown.
06
Grant system access and assets
Call recordings, decks, battlecards, and whatever else your reps actually use.
Get your Close Score. Or book a call.
Either way, you'll see the gap and the plan before you spend real money.