One point pays for it.
Raise your team's win rate by one point, and the engagement pays for itself.
The Path
Every engagement is scoped to your team size and where you're starting from. The real number comes from a conversation, not a generic page. Run yours below, or talk it through directly.
Assessment
One-time, before anything else starts.
Exec and AE interviews. Asset and funnel review. Discovery Intake, my methodology for finding what's holding your team back. 80/20 Findings, what your best reps do differently. A coaching plan, reviewed with your steering committee first.
AE Coaching
Priced per rep, three months, scoped to your team.
Three team coaching sessions across the Six Pillars. Six 1:1 coaching sessions per AE, run through the 3 & 3 with post-call reviews. Independent review first, then we compare notes together. Manager coaching track included, so your managers get better at this too, not sidelined by it.
What is a higher win rate worth?
What is a higher win rate worth?Use your actual team and deal economics. The model compares potential incremental revenue with the full ARC investment.
Your team
- Estimated annual value
- $900,000
- Engagement cost
- $59,000
- Return
- 15.3x
Directional estimate. It excludes faster ramp, attrition avoided, gross margin, timing, churn, and expansion revenue.
Who This Is Built For
Strong fit
- B2B software and SaaS
- SMB, mid-market, and enterprise sales. Strategic, not transactional
- Growth stage, Series A or B, VC or PE backed
- Primarily US-based, delivered fully remote via Google Meet
- Works regardless of sales motion or whether a frontline manager is in place
Team size: 5 to 25
The sweet spot, where there's meaningful variance between your top and median performers.
Not an ideal fit
Highly regulated and existing-relationship industries, like healthcare, financial services, and FedRAMP
Six Actions, in Sequence
If we're a fit, this is exactly how we start. No surprises.
01
Execute an NDA
Protects both parties' IP and lets us talk candidly from the first call.
02
Align and refine the proposal
We scope the work, set the budget and start date, and sign.
03
Open a shared Slack channel
Your team and me. Communication starts here, not in a monthly status meeting.
04
Complete the client intake form
Baseline information that shapes the assessment before the kickoff calls.
05
Schedule the calendar
The executive meeting comes first and starts the 90-day clock.
06
Grant system access and assets
Call recordings, decks, battlecards, and whatever else your reps actually use.
Still hesitant?
Expensive compared to what? What does missing your number cost you? Run your numbers above.
Keep it. AI flags what went wrong on a call. I turn that into a habit the rep actually changes.
Most frontline managers were promoted for closing, not coaching. Being a good manager and being an expert at changing behavior are two different jobs.
Grab 30 minutes with me, or run your numbers first.
See the gap and the plan before you invest.