8 Mile
Every reason not to hire me. Said out loud, first.
In 8 Mile, Eminem wins the battle by saying every ugly thing about himself before his opponent can. Same idea here. If you have a hesitation about this engagement, it's already on this page, with my honest answer next to it.
I'd rather lose a deal because the fit was wrong than win one on a hesitation you never got to say out loud. If yours isn't here, bring it to the call and I'll answer it the same way.
New company, unproven brand.
20 years running revenue teams, and I doubled revenue in every role. New brand, not a new operator.
Our sales managers should be doing this.
Most frontline managers were promoted for closing, not for coaching. This gives them a coaching track and frees them to work the other 24 priorities on their list.
We already have Gong / Chorus / an AI coach.
AI flags what went wrong on the call. It doesn't sit with the rep and change how they sell the next one. I'm the human layer on top of the tool you already bought.
Another consultant with another framework.
No outside playbook. I extract what your own top 20% already do and coach the other 80% up to it.
Reps will see this as a performance review.
It's an investment in their education, not an evaluation. Reps who feel evaluated protect themselves. Reps who feel coached tell you the truth.
My managers will feel threatened.
This makes them money. They are not the target, and the manager track is included.
It's expensive.
Expensive compared to what? You're paying for outcomes. Roughly half a win-rate point covers the payback.
We've tried training before and it didn't stick.
Because 87% of training is forgotten in 30 days. This is ongoing coaching with reinforcement, not a training day.
Why not just hire better reps?
Replacing a rep costs the severance, the search, the ramp, and the pipeline they were sitting on. Coaching the ones you have is cheaper and usually right.
What if the fit isn't right?
The diagnostic surfaces that in weeks, and we align before any coaching begins. You'd know early, from me.
What actually makes him different?
Track record, my own IP, integrity, character, and a refusal to treat failure as an option.
The GTM advantage is no longer the tools, the process, the pricing, the AI, or the analytics. It's building the skills, talents, and performance that compound.